2022 is off to a rough start for restaurants with both a staff & stock item shortage. But that doesn’t mean restaurants can let their marketing efforts fall flat.
Marketing Your Restaurant Through Labor and Item Shortages
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Introducing The Rail's Bartender Ambassador Pilot Program
If you’re looking for a great way to bring in new guests and improve staff retention, consider joining The Rail’s Bartender Ambassador Program.
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How to Team Up with Influencers to Boost Your Restaurant Traffic
Social media influencers are a great and inexpensive way for restaurants to market their business. Here are tips for working with a restaurant social influencer, and some ethical and practical considerations.
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5 Vital Marketing Tips When Relocating Your Restaurant Business
Be sure to inform your restaurant’s guests, work on a new digital strategy, update your SEO, and keep posting content. You can also take digital marketing services from online companies.
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STUDY: Your Restaurant's Social Media Influencer Campaigns Need to Be Relatable & Authentic
According to a recent Nielsen study, the key to a successful social media influencer campaign is two fold — create relatable content and create authentic content. We dive into how restaurants can do just this.
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How to Use Twitter to Improve the Search Ranking of Your Restaurant’s Blog Posts
Restaurant marketers looking to improve their website and blog post traffic should turn to Twitter for help. Here’s how.
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How to Introduce Ecommerce to Your Indie Restaurant
Independent restaurants looking to boost their profits should consider introducing ecommerce to their business. This blog posts goes over some simple ways of adding ecom to your restaurant in ways that make sense for our industry.
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How Restaurant & Bar Owners Should Respond to Bad Reviews
We go over the importance of responding to bad reviews, the steps restaurant and bar owners should take, and a real example of a restaurant owner’s response.
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6 Best Food Videography Tips for Your Restaurant
Video is the content king, and that should mean restaurants, too. Here are six quick videography tips for restaurants looking to shoot their food in ways that get guests through the door.
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3 Tips to Write an SEO Plan for Your Restaurant’s Website
Building a strong restaurant SEO plan is as easy as 1-2-3. Here are three simple tips to follow to improve your restaurant’s local SEO search rank and turn hungry searchers into guests in your seats.
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