By Robb Fahrion, Contributor
Whenever the term SEO comes up, all the answers will point you towards optimizing for keywords, building high-quality backlinks, doing on-site SEO, etc.
However, nobody tells you about the power of social media.
If you learn to leverage social media properly, you will be able to skyrocket your restaurant’s recognition and improve the search rankings of your blog.
And one such powerful and most underused social media is Twitter.
In the current social media age, people like to consume content on a social media platform, without going down rabbit holes. However, you should make sure that you entice them to actually click off Twitter and visit your restaurant’s website and blog.
The Deal Between Google and Twitter
In 2015, a deal was made between Google and Twitter. According to this deal, Google can access Twitter's live tweets data. This helps Google index tweets. This is what makes Twitter a golden goose for improving your restaurant’s website SEO.
But how does Google benefit from the deal? Simple. Google wants to provide real-time news updates. Nobody wants to read the news from 24 hours ago.
So, with the help of Twitter, Google can provide one of the top sources for the latest information.
Currently, Twitter has over 330 million users worldwide. So, if you aren't using Twitter to promote your brand, you are missing out on opportunities.
Before we move on, please know that Google doesn't index every tweet. But thankfully, there are ways to get your brand in front of people.
So, let’s learn how to leverage Twitter to boost your site's ranking.
#1: Optimize Your Restaurant’s Twitter Profile
Don't underestimate the power of your bio and Twitter handle.
According to the research, 85% of users visited companies' social media sites before clicking their website.
Therefore, it is vital to help your audience find you by optimizing your restaurant’s Twitter profile and bio.
You can use targeted keywords in your bio, tweets, and profile. For example, if users search for "best sports bars in Boston," and your profile or bio contains a broad match for this keyword, you will show up on the first page of Google.
Aside from this, you must focus on the quality of tweets. You can optimize your profile as much as possible, but you won't get results if your tweets are of poor quality.
Therefore, you need to create interesting and valuable tweets, so that curious users will click on your profile to view more information about you and your site.
#2: Link to Your Restaurant’s Content
Twitter links are an effective way to drive traffic to your restaurant’s website or delivery app.
Link to interesting content from your website that your followers like – such as sharing your favorite recipes, interviewing your team, cover FAQs, promoting your events, etc. This will help you grow your traffic as your brand recognition improves.
Moreover, if your followers liked your content enough to retweet it and share it with their followers, your reach will grow exponentially.
And the good news is, retweets from authorized accounts are seen as legitimate backlinks. This will help you grow your website's authority, which in turn will improve your ranking.
#3: Automatically Share Your Restaurant’s Blog Posts
Twitter has more than 330 million active users. These users are always on the move to find something new and interesting. So, you have plenty of opportunities to grab their attention.
So, when you are constantly tweeting your website's link, Google sees it as a social signal that your website is active. This makes Google rank your website higher naturally.
However, with so many things to do, not everyone has time to sit in front of a computer and keep tweeting blog posts links. And that's where automation is your best friend.
Tools like IFTTT, WordPress Jetpack plugin, Divr.it and Twitter auto publish can easily automate sharing your blog posts on Twitter. The best thing about this is, you can choose the time at which your tweet goes live.
#4: Don’t Forget About Paid Promotions
How do you attract visitors when nobody even knows you? Simple. Get in front of them.
But how? Using Twitter Ads.
Twitter Ads are one of the best ways to gain massive visibility, generate leads and grow your brand.
The promoted accounts act as regular accounts. The only difference is that users will see promoted by the brand's name tag.
Around 85% of users said they found companies through promoted accounts.
This is an opportunity you cannot miss. Moreover, you can also promote your tweets and Twitter trends to generate more reach along with accounts.
Of course, you will need to pay, but it will benefit you and your brand in the long term.
Wrapping Up
Twitter's popularity doubled in past years, thanks to its format.
You can build interest in your restaurant by addressing common concerns, suggesting your conclusion, or explaining your motive.
With just 280 characters limit, users can easily find and consume the content quickly.
And the amazing thing about Twitter is, you can schedule your tweet several times a day at the most profitable time, meaning when your followers are active online.
You can achieve this repetition through automation tools. Doing so will amplify the content awareness of your post and prolong its life.
You can ensure the success of your brand by giving other team members the opportunity to create dashboards and monitor interaction and trending topics. Think of TweetDeck as a backup in case your brand blog fails due to lack of backup.
About the Author
Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.
