VIDEO: CHIVETV Presents: ‘The Definiton of Bad Timing’ & ‘The Medicine Ball Challenge’
We often described why alternative media is a great way to engage guests when there are not sports on TV. Well CHIVETV this week has some great new content to entertain your guests. The first is very topical for those folks that experienced flooding. Check out what happens when this would be reporter opens the window of his car to show just how wet things are. Also, can you keep a medicine ball in the air by machine gun punching it? I didn’t think so. Click here to see these two clips and the content that keep your guests coming back, even when there aren’t sports on TV…just sayin’.
DID YOU KNOWS…
Predicted Temps at the 2022 World Cup
Despite the development of special air-conditioning technology for the stadiums, soaring temperatures have forced organizers to shift the tournament to the winter months of November and December. Records maintained by the Qatar Meteorological Department from 1962 to 2013 show that on average, temperatures in November and December reached a high of 85.3°F (29.6°C) and 75.9°F 24.4°C respectively, certainly bearable for the players. It can get much hotter, though, with the record high for Doha in November a sizzling 100.4°F (38°C).
Money Mayweather is the World's Richest Celebrity
Thanks to his August 2017 fight against Conor McGregor which generated $550 million in revenue, Floyd Mayweather grabs top spot with $285 million in pretax annual earnings. George Clooney is in second place with $239 million thanks to Diageo purchasing Casamigos, the tequila company the actor co-founded. Kylie Jenner is in third place with $166.5 million in earnings. According to Forbes, the 100 highest-earning entertainers on the list made a combined $6.3 billion in pretax earnings, up 22% from last year.
From Nip to Growler
How well do you know your beer can/bottle size names? Did you know that a 12oz bottle is called a stubby or a 19.2oz can called a stovepipe? This cool infographic from Vinepair lists the various beer bottle & can sizes and their respective names.
CASHING IN ON CONTROVERSY: A U.S. TRADITION
Why it matters to you: A brewery is making waves with some truly controversial names for beers, but is this practice okay?
Nothing like getting out of your last shift for the week and cracking open an ice-cold case of Flint Michigan Tap Water with the gang, huh? Well how about a few pints of White Guilt on draft? If those don’t tickle your fancy to wet your whistle, Lakeville Brew Crew has a few other options coming your way soon after they announced several beers with controversial names. The names have given the Indiana brewery a lot of heat, but the brewery owners say they were trying to bring awareness to the social issues and to start a dialogue.
“The way I look at it — with the ‘Flint Michigan Tap Water’ — if you’re going to get mad about that beer name, you should focus your anger more toward the people that are letting that happen to Flint,” owner Jon Duncan said. “If I can bring some attention to that, whether it be negative attention toward me, it still brings attention to that issue.”
Since then, the brewery has retracted the contentious beer names, saying they’ve had numerous conversations with people about the best way to move forward and admit their mistake.
While we support their decision to name their own product whatever they want, their approach could’ve had been better planned. They might’ve gotten less of a backlash if they announced from the get-go that they’d donate X% of profits to charities aimed at helping Flint, MI’s water crisis or to other social-charity groups. Raising awareness is great, but raising awareness whilst you alone profit comes off as a bit shady; why not help whatever the cause is as well?
This can be a truly great method to generate some buzz around a new product or menu item if your business has the right vibe for a little controversy. Nobody wants a beer called White Guilt to be released by Chuck E. Cheese. So before peppering in some possible controversial names, always consider whether or not it fits your business’ brand first and that you’re prepared for some heat. You need to be explicitly clear to your guests that you have good intentions. Spell it out for your customers to avoid any real controversies and look to tie in your awareness campaign by donating to charities. If you’re not putting your money where your mouth is you’ll only come off as predatory of issues that matter to others.
A NOVEL CONCEPT: HEALTH & WELLBEING IN THE KITCHEN
Why it matters to you: Inside a new initiative that aims to improver kitchen workers’ health and wellbeing.
After Anthony Bourdain’s passing, several other chefs started to discuss their own bouts with depression more openly. So, it should come as no surprise that improving our industry’s kitchen workers lives would become a newly pressing issue – and one that should have happened a long time ago. Our industry pushes cooks and chefs to their breaking points nightly, “Suck it up”is a big theme historically in kitchens. Chef Einav Gefen, a chef spearheading the new #FairKitchens movement, had this to say:
“When you teach, you tell your students keep your head down, keep your mouth shut, do your work, the kitchen is not a democracy,” she said, calling this practice an open secret. “The fact is that people come to the industry expecting a harsh treatment. It’s just the way it is. Why? It doesn’t have to be that way.”
She makes a great point. Why is it any surprise that these issues took so long to come to a head? We are taught this way from the start and, as we’ve all seen, it doesn’t bode well for anyone down the line historically. Although this movement still has some kinks to work out -- like changing an industry that relies on turnover into one that staffs about double what it does now while making restaurant owners buy into a drastically increased cost -- they could find a middle ground down the line. Best of luck to them, this is a great initiative in an industry that, as we all know, needs it so dearly.
