INFOGRAPHIC: 8 Data-Driven Restaurant Marketing Tips
It can be difficult to keep up with the latest trends and perks that drive customers to visit a restaurant. From selling a unique dining experience to shifting toward healthy menu options, guests priorities are shifting, and so should your marketing. Interestingly, 61% of adults would rather spend money on an experience, such as a restaurant or other activity, compared to buying a material item. Here are other stats to help boost your marketing.
DID YOU KNOWS…
The Greatest Restaurant Review Ever?
We all dream of the five-star review, but how often do we get one as epic and memorable as this review of Pinky’s Famous Pizza in Medford, MA? It’s an emotional rollercoaster that’ll have you laughing and crying and wanting one of their slices.
The Highest-Earning Soccer Clubs
Soccer has long been big business and Deloitte has analyzed the clubs bringing in the most revenue in the latest edition of its Football Money League. Barcelona generated more money than any other European club for the first time in the 2018-19 season for the very first time, bringing in €840.8 million. Real Madrid had the second-highest revenue with €757.3 million while Manchester United came third with €711.5 million.
Your 2020 Relationship Based on Your Restaurant Order
BuzzFeed “believes” they can predict your 2020 relationship status based on how you order at a restaurant. So far, The Daily Rail staff got “Single for the long term” and “It’s complicated” so we’re batting about 1.000. How about y’all?
MOM IS REALLY MAD AT THE KING
Why it matters to you: Viral marketing accidents rarely turn out this well.
These days it seems every restaurant operator wants to go viral with their marketing. Whether it is cheeky social media posts by Arby’s and Wendy’s or a game changing chicken sandwich rollout (Popeye’s), marketing teams seem to want to outdo each other. Unfortunately, going viral isn’t always a good thing. Take Burger King’s most recent ad announcing their roll-out of the Impossible Whopper nationwide. In the middle of the ad, as a guest is extolling his love of the new Impossible Burger, he uses the world “damn” as a modifier for his love of the sandwich. Most of us would have been completely unmoved by the amplification of love for the Impossible Burger with a salty adjective, but it appears one organization is extraordinarily riled up by a bad word appearing in a TV commercial.
Let’s be honest, none of you care what the One Million Moms’ temper tantrum is all about, but for Burger King it’s a complication they neither asked for or wanted -- or was it? In real terms, all PR is good PR. So, when these angry moms got…well, angry, it was another viral moment. No one can accuse Burger King of intentionally trying to create this controversy (I mean have you see some of these burger “King” ads), however they are clearly benefiting from it. The outcry from One Million Moms has vaulted the ad to the top of every news feed and further elevated their marketing for a national rollout. Well done King, you might want to offer the One Million Moms a discount of something…just sayin’.
[Source: Vice]
TEN YEARS AFTER [Song]
Why it matters to you: What’s gonna be hot in the 2020s?
We think of trends as being fleeting in our industry. As soon as a product hits our shelves, it feels like the next one is already emerging. However, this isn’t true at a macro level when it comes to restaurant development. We only need to review the rise of “eater-tainment” to understand this trend was built out and, most times, required significant capital investment. In fact, these three trends including “eater-tainment” seem likely candidates to dominate the dining landscape over the upcoming decade. With operators like Dave & Buster’s continuing to build out their diverse entertainment concepts, there is no likelihood that focus is changing.
This is also true of the renewed interest in hotel-based bars and restaurants. For so many years, people’s perception of hotel outlets has been limited to a bad breakfast and place for a last drink before bed. However, hotels have awoken to the value their restaurants can gain by being more locals-focused. In fact, 26% of Americans think this is a really good idea.
The other thing that will trend over the next decade is definitively the use of data to drive your guest relationships. Knowing how people visit, spend, and return to your restaurant will aid you in delivering the service they want when they want it. No matter how your next 10 years pass, you will likely be exposed to these trends.
[Source: FSR Magazine]
