Show off with a cool video!
People love learning, especially if it’s under 60 seconds. Creating short smartphone videos is an easy way to provide an extra marketing boost. Restaurants have a wealth of information that can be shot in a short video and your guests are salivating to watch them.
Specifically, try making videos that teach people how to make a “poor man’s” version of one of your restaurant’s specialties at home. We know, crazy, is what you’re initially thinking — until you realize the power in having fun over-emphasizing in the video that this is a “poor man’s” version of the special and how the real, authentic version is just a five-minute drive away.
Feature these videos on your website and social media feeds. These short videos have proven especially popular for Buzzfeed’s Tastey videos. You may not have the most high-tech camera equipment, but with some natural light and a smartphone, you’re golden!
For bonus points, you can add a step and turn those videos into Pinterest posts. Pinners love them some recipes!
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If restaurants want to prep their business for the future they need to know what Millennials and Gen Z guests want. In terms of sports bar TV, that’s showing non-traditional sports.
Sharing your guests’ social media post about your restaurant is great & easy social media content for your own accounts. Here’s how to best use it.
Get your guests to promote your restaurant online by offering them free or discounted menu items in exchanged. It’s win-win!
Improve the guest experience, turn tables faster, and give your staff bigger tips by listing suggested tip amounts at the bottom of guests’ checks. It’s math simple.
Win points with hungry parents by keeping sturdy bathroom stools in your restaurants’ bathrooms. It’ll help kids go to the bathroom & clean their hands easier. BONUS: Your squat-preferring guests will also appreciate the leg up.
There’s precious space on your restaurant’s tabletop and an overly cluttered table can kill the guest experience. Here’s tips for doing a tabletop audit to make sure you’re not wasting your restaurant’s prime real estate.
A long guest dwell time is stealing money from restaurant’s pockets. At the same time, trying to flag down a server to put in an order or pay their bill is a huge pain point for guests. Why not kill two birds with one stone with tableside technology?
Restaurant operators can make their life easier and make every marketing buck go further by teaming up with national brands and utilizing their restaurant promotions.
If your restaurant’s tabletops are always a giant mess, it might be time to invest in some tabletop condiment caddies. It’ll help keep tables tidy and condiments easy to find. Your restaurant’s guests and servers will thank you for it.
Improve the guest experience by offering them individual checks or check splitting from the get-go. On top of that, follow this other advice to make sure the check splitting experience goes smoothly.