It can be difficult to keep up with the latest trends and perks that drive customers to visit a restaurant. From selling a unique dining experience to shifting toward healthy menu options, customer priorities are shifting, and so should your restaurant marketing.

Interestingly, 61% of adults would rather spend money on an experience, such as a restaurant or other activity, compared to buying a material item. Beyond just decor, think about functionality for your restaurant. Consider getting customers out of their seats with a shuffleboard or cornhole area. Or, set up communal seating so guest can really feel at home. Maybe run some video game nights.

Similarly, 70% of diners are more likely to choose a restaurant that offers healthy menu options. People are even willing to pay more for healthier food options. By age group, people will pay the following premiums:

Millennials: $3.93
Gen X: $3.58
Baby boomers: $2.59
Seniors: $1.95

Beyond these items, consider what form of advertising resonates most with your customers (of all generations). By 2020, Gen X will make up 40% of all consumers and they notice social, TV, display and word-of-mouth the most.

The following infographic by Valpak explores eight data-driven restaurant marketing ideas, statistics and actionable tips on how to capitalize on the shifting industry and bring in more guests.