Brand Perception

The Power of Positioning and Differentiation for Pubs, Bars & Restaurants

The Power of Positioning and Differentiation for Pubs, Bars & Restaurants

If you want to stand out from your competitors, you need to know how you're different. We do this through a process called positioning and differentiation. Learn how to do this for your bar or restaurant.

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The Daily Rail: Are You Leveraging Your Restaurant's Brand as Well as Arby's?

The Daily Rail: Are You Leveraging Your Restaurant's Brand as Well as Arby's?

In today’s restaurant news: what happens when restaurant franchisors give franchisees too much power, improving guest turnover with tableside technology, leveraging your restaurant’s brand for free media, and more!

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5 Tips to Improve Your Restaurant’s Online Brand Reputation

5 Tips to Improve Your Restaurant’s Online Brand Reputation

Your restaurant's reputation is crucial to success. Here are tips to improve your restaurant's online brand reputation & get great reviews.

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The Daily Rail: Is Your Restaurant’s Brand Hurting Your Chances at the Best Staff?

The Daily Rail: Is Your Restaurant’s Brand Hurting Your Chances at the Best Staff?

In today’s restaurant news: Don’t Let Your Bar Drink Your Profits Under the Table [Presented by Orderly] , a new restaurant Décor Trend, your restaurant branding vs staffing, and more!

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