Purpose Economy

How to Market Your Restaurant on Social Media During COVID-19

How to Market Your Restaurant on Social Media During COVID-19

Coronavius means traditional restaurant marketing isn’t very effective. Operators & marketers need to social media & digital marketing to make up for it. But any ol’ campaign won’t do. Here are some tips.

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What You Should Know About Restaurant Branding Beyond 2020

What You Should Know About Restaurant Branding Beyond 2020

The caring & feeding of your restaurant's brand is an on-going process. Here are tips for building a restaurant brand in 2020 and beyond.

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The Daily Rail: It's Time for Restaurants to Put Climate Change on the Menu

The Daily Rail: It's Time for Restaurants to Put Climate Change on the Menu

In today’s restaurant news: how to build a success restaurant culture both online and in-person, how to manage marijuana usage by your restaurant’s staff, why restaurants should take climate change seriously, and more!

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The Daily Rail:Blue Bottle Cafe Aims to Reduce Their Landfill Contributions by 90%

The Daily Rail:Blue Bottle Cafe Aims to Reduce Their Landfill Contributions by 90%

In today’s restaurant news: growing your sports bar’s fan club chapter, how restaurants can cash in on nerd culture, how one cafe is planning on reducing their waste output by 90%, and more!

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The Daily Rail: Restaurants Should Create Their Own Sustainable Waste Program

The Daily Rail: Restaurants Should Create Their Own Sustainable Waste Program

In today’s restaurant news: tips for bar maintenance processes, thoughts about opening a new restaurant concept, why restaurants should start a sustainable food waste program now, and more!

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INFOGRAPHIC: Restaurants Marketing to Millennials Will Require Change

INFOGRAPHIC: Restaurants Marketing to Millennials Will Require Change

Although Millennials are now restaurant’s primary marketing demographic, the industry is failing to advertise to them efficiently. Here’s how restaurants marketing to Millennials will need to change.

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The New Restaurant Management Paradigm: The Caring & Feeling of Millennials and Gen Zers

The New Restaurant Management Paradigm: The Caring & Feeling of Millennials and Gen Zers

We take a look at the Deloitte Global Millennials & Gen Z survey and analyze it for what it means for the future of the restaurant industry. Spoiler: a new restaurant management paradigm is beginning.

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