Do you know who your guests are?

Do you know their demographics? Their shopping tendencies and eating habits? What they do for hobbies or roughly how much they make? Do they live in your area?

If you don't know these things, you're doing your restaurant a disservice. These are just some of the important information Buyer Personas give you and it lets you properly marketing and communicate with your target guests. Learn more in this under 60 seconds video.

Additional Resources:

How to Create Detailed Buyer Personas for Your Business [Free Persona Template] [HubSpot]
Identify Different Personas for a Restaurant [SlideShare]
Five Essential Items for Your New Restaurant Marketing Plan [Restaurant Engine]

Do you build Buyer Personas for your restaurant's guests? Let us know how it went in the comments below!